Moe is a Creative Director with 12+ years in advertising, working across brands, cultures and markets. Born in Sri Lanka, with Middle Eastern roots and and surprisingly attended primary school in North Korea, his career has taken him from Cape Town, Stockholm and New York to Hamburg and Berlin. Much of his career has been spent on global automotive campaigns, creating work that works across markets, languages and cultures.
Brand Experience
BMW, Mini, Audi, Amazon Alexa, Amazon Prime Video, Jägermeister, Strongbow, Canon, Spotify, Deutsche Bank, Neff, Brita, Nivea, Netto, Absolut, Audible, Sky, Saturn, Corny, Desperados, Deutsche Telekom, WWF, KFC, British American Tobacco, Lufthansa, Bill & Melinda Gates Foundation, New business.
Achievements
Clio Awards X3
New York Festivals X4,
New York Festivals AME: X5,
London International Awards X4,
Euro Best Grand Prix X1
Euro Best X5
ADC Germany X8
Deutscher Digital Award X1
IF award X2
Ramses X1
Webbys X2
Spikes Asia X2
Creativity International Award X2
Future Award - Germany winner
New York Festivals Grand Jury Member - Mobile Category
New York Festivals Grand Jury Member - Film Category
Creative LIAISONS Las Vegas - Mobile Category
Work Experience
Serviceplan - Berlin - BMW & Mini Cooper, Creative Director, 12 / 2025
Monks - Berlin - BMW Global, Senior Art Director, 01 / 2021 – 11 / 2025
Byond.One - Hamburg - Amazone Prime Video & Alexa, Creative lead, 12 / 20 - 11 / 2020
Geometry Global - Hamburg - GLO Germany, Senior Art Director, 12 / 2019 - 11 / 2020
Jung Von Matt, SAGA - Hamburg - Senior Art Director, 07 / 2019 - 08 / 2019
Philipp Und Keuntje - Hamburg - Audi Global, Art Director, 09 / 2016 - 05 / 2019
Serviceplan International - Hamburg - BMW Global, Jr Art Director, 02 / 2014 - 08 / 2016
Grey - New York - Miami Ad School Intern, 07 / 2013 - 09 / 2013
Serviceplan - Hamburg - Miami Ad School Intern, 04 / 2013 - 06 / 2013
Le Bureau - INGO - DDB - Stockholm - Miami Ad School Intern, 01 / 2013 - 03 / 2013
Saatchi & Saatchi - Cape Town - Junior Graphic Designer, 04 / 2011 - 10 / 2012
Education
Harvard Business School - Disruptive Strategy, 2020
Miami Ad School Europe - Concepting & Art Direction ( Hamburg ), 02 / 2012 - 12 / 2014
Miami Ad School New York - Concepting & Art Direction, 07 / 2013 - 09 / 2013
Damelin - Cape Town - Diploma in Media & Communication Design, 02 /2008 - 12 / 2010
Charted Institute Of Marketing - Diploma in Marketing, 10 /2004 - 12 / 2006
British A levels - GCSE - 09 / 2004
Languages
English - Arabic Fluent , German Level B1